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Client: US Army

Program Objective:
To generate qualified Hispanic I-III Alpha leads leveraging key events such as Calle 8 and 5 de Mayo.

Activity Description:
EH set up and operated interactive sites (Simulator, Rock-Wall, Video Games) designed to provide recruiters means to interact with Hispanics at the largest community events in North America.
EH’s staff maximized the number of interactions and completed lead forms.

This activation produced one of the largest number of qualified leads for the U.S. Army.
Specifically, at Calle 8 event, EH secured 9,512 contacts out of which 2,112 were strongly qualified leads, per Army standard.